DeNA today announced a new way to monetize its mobile social gaming platform Mobage-town: monthly subscriptions for virtual items.
The aim here is make it easier for Mobage-town users to spend money on virtual items for avatars and inside games: instead of paying per item, DeNA’s new subscription plan makes it possible to pay a monthly fee and provide users with virtual items “automatically”.
More information in the article I wrote for Asiajin (how DeNA structures subscriptions etc.):
Social Gaming Platform Mobage-town Gets Monthly Price Plan For Virtual Items