GREE is expanding its business from social games to online ads. The company just acquired Tokyo-based ad exchange service Atlantis for $26 million. The company will be turned into a 100% GREE subsidiary.
Atlantis was founded in 2007 and has a 15-people team.
With the acquisition, GREE wants to strengthen its “GREE Platform for smartphone”, which allows developers to distribute their games to GREE users playing games on Android phones and the iPhone.
More information in the article I wrote for Asiajin:
For $26 Million: GREE Acquires Mobile Ad Startup Atlantis