serkan AT kantan-games.co.jp

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DeNA: Mobage-town Is Now Called Mobage (And Gets A New Logo)

DeNA just announced that it will rebrand its mobile social gaming platform Mobage-town to just “Mobage” from March 28. Mobage will also be the brand name for international markets. ngmoco’s plus+ community will be absorbed into Mobage from that day as well.

At the same time, DeNA unveiled a new logo for Mobage, which you can see above (the smartphone logo is on the far right).

Yahoo Mobage, the social games site DeNA runs with Yahoo Japan, also gets a new logo:

This move again shows that DeNA is trying to make itself ready to consolidate and internationalize this year. I am very skeptical about the last part, but I wish them the best.

Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.