serkan AT kantan-games.co.jp

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GREE: We Want To Get 100 Million Users Worldwide

A question I often get asked in the scope of my consulting work is: how many users do you think GREE can get at the maximum? Today, during a social media event in Tokyo, GREE executive Naoya Ito (background) says GREE is aiming for 100 million members.

Ito went on saying that this Zynga-esque number is obviously hard to achieve in Japan (and would represent 100% of the country’s web population), but that the social gaming worldwide is big enough to make this goal realistic.

In the long-term, GREE should go for 30 to 40 million users in Japan alone, according to Ito. GREE currently counts 24 million members, all in Japan.

Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.