A question I often get asked in the scope of my consulting work is: how many users do you think GREE can get at the maximum? Today, during a social media event in Tokyo, GREE executive Naoya Ito (background) says GREE is aiming for 100 million members.
Ito went on saying that this Zynga-esque number is obviously hard to achieve in Japan (and would represent 100% of the country’s web population), but that the social gaming worldwide is big enough to make this goal realistic.
In the long-term, GREE should go for 30 to 40 million users in Japan alone, according to Ito. GREE currently counts 24 million members, all in Japan.