How can you make it easier for users to pay for for virtual items? You make it easier for them to pay, and that’s what GREE just did. Players using GREE on Japanese feature phones can now pay via credit card.
Even though credit cards aren’t as widely used in Japan as in the US, for example, this is quite a big deal for the company, as most GREE users are still using feature phones.
At the same time, GREE announced that players subscribed to KDDI au, Japan’s second biggest mobile carrier, can now pay via Webmoney, prepaid electronic money (this was only possible on Docomo handsets so far).