Sony Music Network Japan released Recotsuku on Mixi, a social game that lets player take on the role of a music label boss. The aim is to bring the company the company by finding and negotiating with bands, selling their songs, setting up record stores, etc.
Other Mixi members can help in the process, for example with setting up record stores or recommending good songs. Sony Music Japan actually offers songs from real artists (J-pop singers) in the game.
Recotsuku is exclusively available on Mixi for the PC, but so far just over 9,000 users are using the game (after 3 days).