After the soft launch of Rakuten Belanja in March, Japan’s biggest e-commerce company Rakuten has now officially opened Rakuten Belanja, their online B2B2C shopping mall in Indonesia. In partnership with PT Global Mediacom, the country’s ‘s largest media group, Rakuten Belanja will offer domestic products to Indonesian customers initially.
But later, the plan is to link Rakuten Belanja to Rakuten sites in other countries. This isn’t a big surprise, as Rakuten CEO Mikitani regularly says his company’s final goal is to build an integrated e-commerce platform that connects customers and sellers worldwide.
Since February 2011, for example, Japanese Rakuten members can buy goods from Buy.com in the US (a Rakuten property) without having to open a separate account.
Rakuten Belanja is 51% owned by Rakuten, which eyes Indonesia’s population of 240 million and the 33 million people who can currently access the web in the country. Visit their new site here.
More information on Rakuten Belanja’s launch over at DailySocial (in English).