Japan’s biggest e-commerce company Rakuten is active in a number of businesses, and online recipes is one of the newest. And now Rakuten Recipe, which has been growing rapidly since launch in October 2010 and might overtake market leader Cookpad at some point, is getting an iPhone app.
The app can be downloaded for free here, and it’s a good move by Rakuten: there are no official numbers, but the number of iOS devices in circulation in Japan is in the millions. Rakuten also already announced an Android app that will be released “soon”.
Rakuten Recipe currently boasts a total of 200,000 recipes – that’s 5 times more than in February.
Screenshots of the Rakuten Recipe iPhone app:
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