DeNA has announced an interesting move to enter Korea today: Mobage Korea will be established in the gaming- and mobile-crazy nation via Daum, one of the country’s biggest web portals (yes, portals are still popular in Asia).
The deal was done through DeNA Seoul, a subsidiary DeNA set up in June this year.
This Mobage Korea service will be focused primarily on smartphone users in South Korea and is scheduled to launch in the first quarter of 2012.
By leveraging Daum’s existing 38 million registered users, social graphs and AD@m, South Korea’s largest mobile advertisement network with over 10 billion monthly page views, DeNA Seoul will be able to bring Mobage Korea to millions of new consumers. The two companies will also collaborate to promote Mobage Korea on Daum’s websites and apps.
One idea is to make it possible for game developers to offer games to a bigger audience by using the Mobage API: once a game is on Mobage in a certain country with the right specifications, it can technically be deployed on any other Mobage platform, too.
Daum is a web and mobile powerhouse in Korea, boasting 20 billion page views per month across its properties – so if managed properly, there’s a potential for Mobage to expand its global user base (that’s the other idea).