DeNA today announced it entered a strategic partnership with Vietnam’s biggest web company VNG. Under the deal, DeNA will support its new partner in bringing social games exclusively to Mobage in the future.
The plan is to release “at least three social games for smartphones on Mobage in 2012”, which, given that VNG boasts 1,500 employees (more than DeNA), doesn’t sound like a high number.
With the help of DeNA, VNG already released a farming simulation called Pig Farm on Yahoo Mobage, Yahoo Japan’s and DeNA’s PC-based social gaming platform (another title is soon to follow).
DeNA says that it will use its Singapore-based subsidiary DeNA Asia Pacific Holdings Pte. Ltd. (DeNA Asia) to continue to connect with social game developers in South East Asia.
VNG was founded in 2004, has offices in Ho Chi Minh City and Hanoi, and expects revenue to hit US$90 million this year. 250 of the 1,500 employees are working in game development (as a publisher, VNG commands 60% market share in Vietnam’s gaming market).
DeNA acquired Hanoi-based game studio Punch Entertainment in September this year.