serkan AT kantan-games.co.jp

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PR Stunt: GREE CEO Yoshikazu Tanaka Addresses The Nation [Social Games]

Does Mark Zuckerberg buying a full-page ad on the New York Times and addressing the American nation sound ridiculous? Yes or no, something similar happened in Japan – just with Yoshikazu Tanaka instead of Zuckerberg, and Japanese newspapers like Yomiuri, Asahi or Nikkei instead of the NYT.

In the 4,000-character text, Tanaka talks about the early days of GREE, Silicon Valley, the Japanese economy, etc. It’s accessible on the web here, under a link that says GREE/Corporate/Vision.

More on this pure PR gag on Asiajin (in English).

Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.