By Dr. Serkan Toto – On Japan's Game Industry

DeNA And Namco Bandai Rebrand Their Joint Venture [Social Games]

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BDNA, the joint venture DeNA and Namco Bandai launched last year, has a new name and logo. The new name is BNDeNA (I don’t know which name is worse), and the new logo is pictured below.

The joint venture hasn’t produced any game yet, but DeNA says that Macross SP Cross Deculture, a title based on the Macross anime, is on track for release this spring on Mobage.

Namco Bandai is extremely successful with their social gaming business in Japan.

About the author

Dr. Serkan Toto

I am the CEO & Founder of Kantan Games Inc., an independent consultancy focused on Japan’s game industry.

Please feel free to connect via Email (Serkan at kantangames.com), LinkedIn or Twitter.

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By Dr. Serkan Toto – On Japan's Game Industry