After rolling out a version with Japanese UI, establishing an office in Tokyo, and launching a special “navigation” service specifically for local users, the service’s position has improved, but it’s nowhere near the growth Twitter and Facebook have been seeing.
But according to Japanese business daily, LinkedIn is now trying to strengthen its position in the country.
The plan is to increase the number of users over the next 12 months by:
- introducing LinkedIn Today, its social news service, in a Japanese version
- organizing real-world workshops and seminars “2-3 times every month” to explain LinkedIn and how it can be used effectively
- increasing the number of employees at LinkedIn Japan from four to ten
LinkedIn and other business social networks “historically” had trouble gaining a foothold in Japan, a country where users have a stronger tendency to stay anonymous online, where changing jobs isn’t a regular occurrence, and where the job market (recruiting) doesn’t work as it does in the US or Europe.