serkan AT kantan-games.co.jp

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GREE Starts Marketing Campaign At San Francisco Airport [Social Games]

I don’t know what it is with GREE and airports, but following the Haneda and Narita airports in Tokyo, GREE decided to install promotional banners in the US, too.

Pictured below is a set of banners currently being used at the international airport in San Francisco (where GREE International has its HQ, too).

GREE is rumored to have set aside marketing budget of up to US$50 million for the American market alone (for the launch of their global platform), and after that appearance at E3, here is how some of that money is spent:

Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.