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Why are GREE and Mobage operator DeNA monetizing better than global social gaming juggernaut Zynga? That’s the question I tried to answer in a presentation I gave a few weeks ago.
The 14 reasons I came up with are by no means covering everything that can be said about this topic, but I do think they cover the key aspects.
DeNA’s latest financial results
GREE’s latest financial results
Summary of studies on the size of Japan’s social gaming market (infographic)
Here’s the presentation (direct link to SlideShare):
About Serkan Toto I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market.
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