serkan AT kantan-games.co.jp

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GREE Signs Deal With Fuji TV Station [Social Games]

Japan is probably the only country in the world where even TV stations produce social games (more on that at a later time).

But sometimes even this nation’s mighty broadcasters need support, and today GREE announced a pretty interesting deal with Tokyo-based broadcaster Fuji TV.

Under the agreement, the two companies will co-develop various mobile content, exclusively on smartphones and (obviously) based on shows produced by Fuji TV. The potential benefit for GREE is clear: fresh IP in Japan’s increasingly competitive social gaming industry and a new marketing partner.

The first result of the tie-up will be a new social card battle game that will hit GREE this summer: IDOL☆J@M will feature cards of over 100 real-world “idols”, famous singers and stars from various Japanese girl groups (this sounds a lot like AKB48 Stage Fighter or Bandai Namco’s Idolmaster).

GREE and Fuji TV are also thinking about co-organizing real-world events and music concerts: what’s clever here is that these events might be limited to people who are actually playing GREE’s games.

GREE is one of Japan’s top TV advertisers.

This picture shows a few GREE and Fuji TV executives together with some of the singers that will star in IDOL☆J@M:

Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.