serkan AT kantan-games.co.jp

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Study: Japan’s Online Game Market Worth US$5.4B, Social Games Alone US$3.6B [Social Games]

JOGA, the Japan Online Game Association, has released a summary of a new report on the status quo of Japan’s online gaming industry (as usual, the study is available only in Japanese).

Following the study from the Japanese government from a few days ago, the JOGA report also sizes up the domestic social gaming market in particular.

Here are the main bullet points of JOGA’s summary in translated form (details can be found in the report the association sells):

  • Size of Japan’s entire online game market (social and non-social gaming combined):
    US$5.4 billion in 2011
  • Size of Japan’s social game market on the PC and mobile devices (a subset of the above):
    US$3.6 billion in 2011
  • Value of international business done by Japanese online game developers:
    US$111 million in 2011

What’s interesting is that this US$3.6 billion estimate for Japan’s social game market is in the same ball park as that of the Japanese ¬†government: according to the country’s Ministry Of Internal Affairs, the market was worth US$3.26 billion in 2011¬†–¬†excluding the (much smaller) PC segment.

Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.