serkan AT kantan-games.co.jp

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For LINE: NHN Japan Inks Distribution Deal With Carrier KDDI [Social Networks]

LINE, NHN Japan’s super-popular social app, is getting another push in Japan. KDDI, the country’s second largest mobile carrier (around 35 million customers),¬†announced it will take LINE into its so-called “au Smart Pass” service.

That service makes it possible for subscribers to access a pool of about 500 Android (paid and free) apps that were “filtered” and approved by KDDI for free. It’s basically a mini, carrier-controlled app market that’s only open for subscribers (I described Smart Pass in more detail here).

au Smart Pass is a big hit with now 2 million subscribers who can download a special version of LINE onto their Android handsets starting Monday next week.

That version has two distinctive features: Smart Pass users will get a set of exclusive emoticons (see below), and they will be able to pay for others via KDDI’s own carrier payment service¬†Kantan Kessai (through the monthly cell phone bill).

Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.