The first “Social Gaming Asia Summit” is going to take place in Macau in November, and as the name suggests, it will be a very Asia-focused industry event.
The Social Gaming Asia Summit will take place on November 29, 2012. It is part of the Asian Gaming And Hospitality Congress (from November 27-28).
I will attend both events, but at the Social Gaming Asia Summit, I was chosen to speak about the following topic*:
Comparing the business models of social gaming companies in the East and West
- Reviewing the revenue models of social gaming sites in Asia, particularly in Japan, and how they compare with the West in typical percentages of advertising/offers/virtual goods
- Overview of regulations concerning gambling, game mechanics and marketing tactics peculiar to Japan
- Deciphering the meaning of Average Revenues Per User (ARPU), Lifetime Values, Monthly Active Users (MAU) and Daily Active Users (DAU) as they apply to social – How does it differ from gambling?
- Comparing the in-game purchases of Japanese mobile social gamers with the West
- Which are the top games on local gaming platforms?
*Please note this is not the final agenda for my talk.