It took a while, but the multi-billion dollar Japanese social gaming industry finally has its own association, named JASGA (Japan Social Game Association).
JASGA’s establishment has (no doubt) been accelerated by the kompu gacha shock that hit the industry in May, followed by public pressure and the calling for regulation and control of the industry.
The representatives of these companies will be joined by another two directors, namely the leaders of the Japan Online Game Association and CESA (COMPUTER ENTERTAINMENT SUPPLIER’S ASSOCIATION, the Tokyo Game Show organizer).
JASGA has three main goals:
- regulating and controlling Japan’s social gaming industry
- ensuring a proper gaming environment for younger players
- improving the quality of customer support and relations.