By Dr. Serkan Toto – On Japan's Game Industry

Monster Strike Becomes Japan’s Top Mobile Game, Makes Mixi A US$4 Billion Company

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The Monster Strike hype in Japan has no limit, it seems.

The action RPG has made Mixi (2121) a US$4 billion company at the Tokyo stock exchange today (US$4.2 billion at 2.30pm Japanese time, to be more exact) – after the share price has risen and risen over the last few days and weeks.

So what happened?

There a couple of factors behind the trend:

In fact, Monster Strike has become the top grossing game on both platforms in Japan (at the moment, simultaneously), for the first time:

monster strike 2121 puzzle dragons 3765       monster strike 2121 puzzle dragons 3765 2

This is especially remarkable when considering the Mixi game has just a third of the downloads GungHo achieved for Puzzle & Dragons.

The Monster Strike hype is reflected in Mixi’s stock price over the past 12 months like so:

monster strike mixi 2121

 

The stock has roughly risen by a factor of 20 when compared with November 2013: lucky are those companies operating a hit game.

Monster Strike is available on iOS and Android in Japan and Taiwan only at this point (again, the Tencent app for China is labeled a test).

About the author

Dr. Serkan Toto

I am the CEO & Founder of Kantan Games Inc., an independent consultancy focused on Japan’s game industry.

Please feel free to connect via Email (Serkan at kantangames.com), LinkedIn or Twitter.

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By Dr. Serkan Toto – On Japan's Game Industry