Here is a presentation with the topic “Japan’s Gaming Market 2014: Status Quo & Examples Of Portrait Usage” that I delivered at the IBA (International Bar Association) 2014 conference in Tokyo on October 23, 2014.
The slides are pretty specific in the second part, covering a few examples of how celebrities were used to drive video and mobile game sales in Japan since the mid-1980s to today:
The direct link to the presentation on SlideShare is here. All my other presentations can be accessed here.
