Mixi (2121) today announced that its action RPG “Monster Strike” has passed the 10 million downloads mark on iOS and Android on July 19. The number includes users from Japan and Taiwan: in February, Mixi closed a deal with Tencent to distribute Monster Strike in China, but the game is...
The Monster Strike Effect: Mixi’s Market Cap Is Now Higher Than That Of DeNA
A lot has been written and said about how hit-driven the mobile game business has become over the last few years, but if the industry needed another bit of evidence, here it is: the market cap of Mixi (2121), Japan’s once biggest social network, has eclipsed that of Mobage operator DeNA...
Monster Strike: The Story Behind The Game That Made Mixi A Billion Dollar Company (Again)
Mixi (2121), Japan’s once largest social network , is back from the dead. In September 2006, Mixi was the first s0-called Web 2.0 startup ever to go IPO and managed to maintain its status as a large-cap company for years until it stopped innovating and was hit by a flood of competitors:...
No Need For Alarm, Facebook Japan Is Doing Fine: Number of MAU Hits 21 Million
Every once in a while, I am seeing alarmist tweets or reports that indicate the number of Facebook users in a certain territory has “dramatically dropped” in a very short period of time. In the case of Japan, the last time this made the rounds in social media and elsewhere was in June...
Facebook Hits 19 Million MAU In Japan
Japan’ social networking space has surely changed a lot in the last 2 years. There can be no doubt that chat app LINE (released in the summer of 2011) is the undisputed king in this area in Japan, boasting over 40 million domestic users. At the same time, Japan’s once biggest real...
Good Move: LINE Starts Integrating With Facebook
Japanese chat app sensation LINE (75 million users and counting) has done the inevitable: it started integrating with Facebook. Maker NHN Japan says that while the Facebook connection went live on Android first, LINE users on iOS can expect the same feature in the near future. The main bullet...