By Dr. Serkan Toto – On Japan's Game Industry
King is continuing to take Japan seriously, it seems. The company started running an advertising campaign on Japanese TV for Candy Crush in December 2013, before setting up King Japan in Tokyo and launching a second TV ad campaign for the same game earlier this year. The simple reason: Japan is...
After quite a long time, Puzzle & Dragons maker GungHo Online Entertainment (3765) has released a new mobile game in Japan today, Picotto Kingdom. In contrast to recent GungHo games like Summons Board or Divine Gate however, this title is not “original” but based on Picotto Knights...
Candy Crush maker King has been testing the waters for a while but now decided it is worth entering Japan’s mobile gaming market with an own office. The company has set up “King Japan” in Tokyo to take care of the local user base. It’s the 10th King office, next to presences...
Advertising mobile games on television doesn’t sound intuitive at this point in time, given the immaturity of the mobile gaming industry, the now less important position of TV as a marketing channel, high production costs for ads, inability to track effectiveness, problems in attributing user...
Colopl (3668), the Tokyo-based company which I recently profiled as the biggest mobile game maker you never heard of, is on a roll. The stock has been going up and up as of late, making Colopl reach a staggering US$3.4 billion market cap today at the Tokyo Stock Exchange (it was even higher a few...
This was bound to happen: mobile strategy hit game Clash Of Clans is Japan’s top free app on the iPhone as well as the iPad at the moment. This is not really surprising, as Japan’s most popular smartphone title Puzzle & Dragons is currently running an in-game promotion for Clash Of...
By Dr. Serkan Toto – On Japan's Game Industry