By Dr. Serkan Toto – On Japan's Game Industry
BDNA, the joint venture that Mobage operator DeNA (2432) and Namco Bandai (7832) launched in 2011 and that was rebranded to BNDeNA in 2012, is ending on March 31 this year. The news isn’t coming as a big surprise, for a few reasons. First, BNDeNA has released pretty solid games such as Gundam...
Mobage is seeing quite a few titles marketed as so-called “next-generation” social games lately: following social shooting game Macross SP Deculture and social RPG Valkyries In The Twilight, a new title called “Guilty Dragon” is supposed to help bring social games in Japan...
BDNA, the joint venture DeNA and Namco Bandai launched last year, has a new name and logo. The new name is BNDeNA (I don’t know which name is worse), and the new logo is pictured below. The joint venture hasn’t produced any game yet, but DeNA says that Macross SP Cross Deculture, a...
DeNA partner Namco Bandai has another hit social game in its portfolio: Idolmaster Cinderella Girls, a “social idol-raising game”, is now boasting over one million users on Mobage. The title, the first social version in the popular Idolmaster video game series, was announced last...
DeNA partner Namco Bandai launched One Piece Grand Collection, a social game based on the super-popular manga and anime, on Mobage. The company is pitching the title as a social figure collection game, which features various characters from One Piece as virtual figures (see below). Not too...
It took them a bit longer than Konami, but now Namco Bandai also owns the bragging rights of having 10 million registered users on social games on the Japanese market. The company announced it has reached the milestone on January 12. According to Namco Bandai, their three Gundam–based social...
By Dr. Serkan Toto – On Japan's Game Industry