By Dr. Serkan Toto – On Japan's Game Industry
LINE Corp. and Sega Games (6460) announced a marketing partnership for mobile games in Japan during a joint press conference yesterday. Not too surprisingly, Sega will act as the developer and publisher under the deal, while LINE Corp. will offer its messenger app as a platform for mass marketing...
Five weeks ago, Japanese business daily The Nikkei ran a story according to which a total of 15 smartphone game makers in Japan are in the process of setting up a cross-promotion network. Under the service, the companies involved display ads for each other’s games, driving traffic to their...
In February this year, Sega announced it has teamed up with Aiming, a Tokyo-based developer, to develop mobile games aimed at the global market. At the same time, the two companies unveiled their first co-developed title, “MO Action Shooting” game Towa No Tsurugi (more here). Fast forward to June...
Sega’s popular mecha fighting game for arcades “Border Break” is finally coming to the home: the company started talking about a mobile version late last year, and I was just one of many people who got very excited about the prospect of playing Border Break online on a smartphone...
In July last year, Sega made a bold move to commit to developing games for mobile devices by setting up a subsidiary in Tokyo with over 200 employees. That subsidiary, Sega Networks, has taken over the parent company’s mobile game business, marketing Sonic 4 – Episode II or Kingdom...
This isn’t directly related to social games but should be worth mentioning: video game company SEGA has announced the launch of SEGA Networks, a new subsidiary that will develop games specifically for smartphones and tablets. Sega Networks will be headed by SEGA CEO Haruki Satomi who used to...
By Dr. Serkan Toto – On Japan's Game Industry