Profile & Services

Personal Background:

I am a German national and have been based in Tokyo, Japan since 2004 – when I started my PhD studies at Keio University.

After working independently for years, I established Kantan Games, Inc. in Tokyo in 2013, a game industry consultancy focused on the Japanese market.

I am lucky to have been quoted by The New York Times, Forbes, Reuters, Bloomberg, The Washington Post, DER SPIEGEL, The Japan Times, The Financial Times, The Wall Street Journal, CNN, BBC, NHK, EDGE, The Verge, Inside Social Games, Engadget, Gizmodo, Wired, and other media outlets worldwide.

Playing games has been my personal passion since the early 1980s. At its peak, my collection counted around 40 different consoles and 1,000 games. My favorite console is the Sega Saturn, while my favorite game is Zelda – Ocarina Of Time.

Work:

Kantan Games’ clients include mainly financial institutions (hedge funds, private equity firms, investment banks, etc.), but also mobile game makers, technology companies, and others.

The company is laser-focused on mobile gaming and Japan, covering:

1) Consulting on the Japanese mobile gaming industry
- strategic consulting (market entry, guidance, M&A consulting, etc.)
- ad-hoc consulting on specific companies (through expert networks or direct)
- advice on localization of games and related services for the Japanese market
- etc.

2) Market research
- market analysis (macro and vertical)
- competitive analysis
- risk assessment
- etc.

3) Game and app marketing and user acquisition services in Japan

I also speak at major web, mobile and gaming industry events in Japan, Asia, and the US. Recent examples include the Global Mobile Internet Conference in Beijing (2010), the Infinity Ventures Summit in Kyoto (2010), SXSW in Austin/Texas (2011), Startup Asia in Singapore (2012), the Asia Social Gaming Summit in Macau (2012) or Malaysia Social Media Week 2014 in Kuala Lumpur.

Contact:

Please feel free to connect via Email (serkan @ serkantoto.com), expert networks like GLG, LinkedIn, Twitter, or Google+.

Visit the Kantan Games website for more information.