Category Archives: Social Media In Japan

Monster Strike: The Story Behind The Game That Made Mixi A Billion Dollar Company (Again)

Mixi (2121), Japan’s once largest social network , is back from the dead. In September 2006, Mixi was the first s0-called Web 2.0 startup ever to go IPO and managed to maintain its status as a large-cap company for years until it stopped innovating and was hit by a flood of competitors: DeNA (2432), GREE (3632), Twitter Japan,…

The Nikkei: LINE Plans To Go Public At Tokyo Stock Exchange In 2014

Mega-popular communication app LINE has come a long way since launch in summer 2011 in Japan, with many people speculating about a possible IPO coming soon. And now the cat is out of the bag, it seems: Japanese business daily The Nikkei is reporting on its website it learned LINE Corp., the company behind the…

No Need For Alarm, Facebook Japan Is Doing Fine: Number of MAU Hits 21 Million

Every once in a while, I am seeing alarmist tweets or reports that indicate the number of Facebook users in a certain territory has “dramatically dropped” in a very short period of time. In the case of Japan, the last time this made the rounds in social media and elsewhere was in June this year…

“Talk Game”: DeNA Starts Integrating Casino Games Into Its Chat App comm

It has become very, very silent about comm, the chat app DeNA started rolling out in October last year. According to the last official word from the Mobage operator, a few months ago, the app racked up a total of 5 million users. That number is sure higher now (comm has been advertised on TV…

A Quick Look At Japan’s Market For Tablets

Tokyo-based MM Research Institute has released a few interesting stats on the Japanese market for tablets I thought are interesting to share (phones aren’t the only mobile devices people over here use to play games, after all). According to the company, total tablet shipments in fiscal 2012 in Japan stood at 5.68 million units, up…

Social Games In Japan 2013: Status Quo, Trends And Internationalization (Presentation)

Here is a presentation I gave a few days ago in Tokyo on Japan’s social and mobile gaming industry. It’s dubbed “Social Games In Japan 2013: Status Quo, Trends And Internationalization”, and it covers exactly what the title suggests. (I need to add that nobody in the audience belonged to the gaming industry – everyone…

Report: Japan’s Smartphone Ad Market To Grow To US$2.3 Billion By 2017

This isn’t directly related to games, but it’s an area that I am personally looking at very closely for my clients and something I think is worth sharing: Ameba operator and social game maker CyberAgent released a new report on the status quo and future of Japan’s smartphone ad market. Not surprisingly, the company (which…

Facebook Hits 19 Million MAU In Japan

Japan’ social networking space has surely changed a lot in the last 2 years. There can be no doubt that chat app LINE (released in the summer of 2011) is the undisputed king in this area in Japan, boasting over 40 million domestic users. At the same time, Japan’s once biggest real-identity social network Mixi…