Tag Archive: LINE

LINE Ties Up With Salesforce To Provide Targeted Ads To Users

According to a report just published in the Nikkei Keizai Shimbun Online, LINE Corp. is planning to combine user data with a cloud CRM solution from Salesforce.com to deliver targeted ads to the users of its messenger app. The new ad service is exclusively aimed at companies that are operating official accounts on the platform. There are…

The Monster Strike Effect: Mixi’s Market Cap Is Now Higher Than That Of DeNA

A lot has been written and said about how hit-driven the mobile game business has become over the last few years, but if the industry needed another bit of evidence, here it is: the market cap of Mixi (2121), Japan’s once biggest social network, has eclipsed that of Mobage operator DeNA (2432) today. As I…

Monster Strike: The Story Behind The Game That Made Mixi A Billion Dollar Company (Again)

Mixi (2121), Japan’s once largest social network , is back from the dead. In September 2006, Mixi was the first s0-called Web 2.0 startup ever to go IPO and managed to maintain its status as a large-cap company for years until it stopped innovating and was hit by a flood of competitors: DeNA (2432), GREE (3632), Twitter Japan,…

King Started Advertising Candy Crush On Japanese TV. Here Is The Result.

Advertising mobile games on television doesn’t sound intuitive at this point in time, given the immaturity of the mobile gaming industry, the now less important position of TV as a marketing channel, high production costs for ads, inability to track effectiveness, problems in attributing user acquisition, and of course the costs of running ads on…

Mobage Chat: DeNA Rolls Out Another Chat Service

Social networking services in Japan never really put much emphasis on chatting for several reasons: even the biggest homegrown social network Mixi (2121) waited years before releasing such a feature in 2012. Mixi’s move was caused by the meteoric rise of LINE, and other social services reacted as well: GREE (3632) released a chat called GREE Messenger, which…

The Nikkei: LINE Plans To Go Public At Tokyo Stock Exchange In 2014

Mega-popular communication app LINE has come a long way since launch in summer 2011 in Japan, with many people speculating about a possible IPO coming soon. And now the cat is out of the bag, it seems: Japanese business daily The Nikkei is reporting on its website it learned LINE Corp., the company behind the…

To Collect Mobacoins: DeNA Releases Mobage Credit Card

You could call it a clever marketing idea, total nonsense or a sign of how mature the Japanese social gaming industry is, but the day has come: Japan has a credit card that’s connected to a mobile gaming platform, as DeNA (2432) has released a Mobage credit card today. To be more precise, the aptly…

“Noah Pass”: Report Details Smartphone Game Cross-Promotion Network Led By Sega

Five weeks ago, Japanese business daily The Nikkei ran a story according to which a total of 15 smartphone game makers in Japan are in the process of setting up a cross-promotion network. Under the service, the companies involved display ads for each other’s games, driving traffic to their titles without spending money on marketing…