Tag Archive: LINE

Monster Strike: The Story Behind The Game That Made Mixi A Billion Dollar Company (Again)

Mixi (2121), Japan’s once largest social network , is back from the dead. In September 2006, Mixi was the first s0-called Web 2.0 startup ever to go IPO and managed to maintain its status as a large-cap company for years until it stopped innovating and was hit by a flood of competitors: DeNA (2432), GREE (3632), Twitter Japan,…

King Started Advertising Candy Crush On Japanese TV. Here Is The Result.

Advertising mobile games on television doesn’t sound intuitive at this point in time, given the immaturity of the mobile gaming industry, the now less important position of TV as a marketing channel, high production costs for ads, inability to track effectiveness, problems in attributing user acquisition, and of course the costs of running ads on…

Mobage Chat: DeNA Rolls Out Another Chat Service

Social networking services in Japan never really put much emphasis on chatting for several reasons: even the biggest homegrown social network Mixi (2121) waited years before releasing such a feature in 2012. Mixi’s move was caused by the meteoric rise of LINE, and other social services reacted as well: GREE (3632) released a chat called GREE Messenger, which…

The Nikkei: LINE Plans To Go Public At Tokyo Stock Exchange In 2014

Mega-popular communication app LINE has come a long way since launch in summer 2011 in Japan, with many people speculating about a possible IPO coming soon. And now the cat is out of the bag, it seems: Japanese business daily The Nikkei is reporting on its website it learned LINE Corp., the company behind the…

To Collect Mobacoins: DeNA Releases Mobage Credit Card

You could call it a clever marketing idea, total nonsense or a sign of how mature the Japanese social gaming industry is, but the day has come: Japan has a credit card that’s connected to a mobile gaming platform, as DeNA (2432) has released a Mobage credit card today. To be more precise, the aptly…

“Noah Pass”: Report Details Smartphone Game Cross-Promotion Network Led By Sega

Five weeks ago, Japanese business daily The Nikkei ran a story according to which a total of 15 smartphone game makers in Japan are in the process of setting up a cross-promotion network. Under the service, the companies involved display ads for each other’s games, driving traffic to their titles without spending money on marketing…

Unprecedented: 15 Japanese Mobile Game Makers To Set Up Cross-Promotion Network

If this becomes reality, this is surely one of the biggest developments in Japan’s mobile gaming scene in recent months. The country’s biggest business daily The Nikkei just reported on its website that a total of 15 Japanese mobile game makers are preparing to join forces in marketing their titles on smartphones. The plan is…

Puzzle & Dragons Counts 1 Million Registered Users In North America

Japan’s most popular smartphone game Puzzle & Dragons has been gaining one million registered users domestically every three weeks or so 15 times in a row to currently boast 17 million. Last month, maker GungHo (3765) said the title has over one million players in South Korea. But so far, the company has been quiet…