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Mobage-town Adds Monthly Subscription Plan For Virtual Items


DeNA today announced a new way to monetize its mobile social gaming platform Mobage-town: monthly subscriptions for virtual items.

The aim here is make it easier for Mobage-town users to spend money on virtual items for avatars and inside games: instead of paying per item, DeNA’s new subscription plan makes it possible to pay a monthly fee and provide users with virtual items “automatically”.

More information in the article I wrote for Asiajin (how DeNA structures subscriptions etc.):
Social Gaming Platform Mobage-town Gets Monthly Price Plan For Virtual Items

Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.