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Social Games: DeNA Now Lets Yahoo Mobage Users Pay Via Online-Banking


DeNA today announced it will make it possible for the 2 million users of Yahoo Mobage, its PC-based social games platform run with Yahoo Japan, to pay via online banking.

The obvious goal is to remove friction for players paying real money for virtual in-game or avatar-related items (and to boost revenue in the process).

DeNA itself says it wants to make it “smoother” for users to acquire Moba-coins, the virtual currency on Mobagetown and Yahoo Mobage.

Paying via online banking is not yet possible on mobile phones (for Mobagetown users).

Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.