By Dr. Serkan Toto – On Japan's Game Industry

Social Networks: Facebook Japan Pushes Use Of Real Names To Beat Mixi

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How can Facebook Japan beat Mixi in Japan? It seems the Americans think one way is to differentiate themselves from Mixi is by urging users to register with their real names only.

On Mixi, members are allowed to use nicknames and fake pictures on their profiles. Even though this makes it hard (and in some cases impossible) to find people in the social network, it appeals to the high level of privacy and security Japanese users generally demand online services to uphold.

More information in this article (in English):
Facebook Japan Takes Hard Line, Banning Pseudo Names And Requires ID

About the author

Dr. Serkan Toto

I am the CEO & Founder of Kantan Games Inc., an independent consultancy focused on Japan’s game industry.

Please feel free to connect via Email (Serkan at kantangames.com), LinkedIn or Twitter.

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By Dr. Serkan Toto – On Japan's Game Industry