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Social Games Promotion: GREE And DeNA Spend Millions Of Dollars On TV Ads


Did you know that GREE and DeNA spend millions of US dollars to promote their social games on Japanese TV? In the July-September 2010 quarter, for example, both companies have invested around US$35 million each in TV advertising.

GREE and DeNA were practically absent from the television advertising market in 2009, but they now even top companies like Toyota in this field. Japan’s biggest spender in terms of TV ads is cosmetics company Kao by the way.

This TV ad shows Japanese star comedian Okamura advertising Tsuri Star, GREE’s hit game and main money maker:

Here is an ad from DeNA that stars popular actress Erika Toda and shows some Mobage games:

Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.