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Rakuten Launches Disney Store On Rakuten Ichiba


Rakuten announced they inked a deal with Disney Japan to set up a special online shop on Rakuten Ichiba. The so-called Disney Store will offer Disney-related goods to the site’s 70 million members.

For Disney, Japan is one of the world’s biggest markets. The company operates 47 brick and mortar stores in this country and until today, Disney has been selling products on Rakuten in the so-called “Disney Zone”.

The Rakuten Disney Store is live starting today.


Full text of the press release:

“Disney Store” Opens on Rakuten Ichiba
— To bolster sales of Disney goods on the Internet —

Rakuten, Inc. (“Rakuten,” Chairman and CEO: Hiroshi Mikitani, Head Office: Shinagawa-ku, Tokyo) announced that it will open a “Disney Store” set up by The Walt Disney Company (Japan) Limited, on “Rakuten Ichiba” on February 15.

Since creating “Disney Zone,” a special page for selling plush toys, everyday household goods and DVDs featuring Disney characters on Rakuten Ichiba in October 2009, Rakuten Ichiba and The Walt Disney Company (Japan) Limited have collaborated on planning and providing timely content to coincide with the seasons, movie premieres, etc.

At the same time, The Walt Disney Company (Japan) Limited currently has 47 “Disney Stores” set up throughout the country and the Internet marketing business on its own website has been selling goods directly to customers since 2008.

They have been engaging more actively than ever in promoting sales since turning the “Disney Store” into a company-owned business in April 2010. They will establish a shop on Rakuten Ichiba, the largest domestic Internet shopping mall, as part of this sales promotion. Through Rakuten Ichiba, many more customers will be given the opportunity to buy a variety of goods.

Since the establishment of “Disney Zone,” sales of Disney goods on Rakuten Ichiba have continued to grow by over 50% every year compared to sales in the same months of the previous year. The Walt Disney Japan Official Shop will open and attempt to differentiate itself from other stores in the future through sales of exclusive products on Rakuten Ichiba, resulting in the two companies mutually enhancing Rakuten Ichiba customer satisfaction.

Rakuten will also cooperate further with Walt Disney Company (Japan) Limited in actively promoting tie-ups between the various licensees of Disney goods and Rakuten Ichiba merchants, to facilitate new B2B business and bolster sales of Disney goods on Rakuten Ichiba.

Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.