Both DeNA (Mobage) and GREE had tremendous success in attracting users via TV commercial campaigns, and now Dwango is trying to do copy this formula with popular video sharing service Nico Nico Douga.
Here are some of the TV commercials, for which Dwango hired J-Pop mega-star Gackt (and which are currently in heavy rotation on Japanese TV).
The clips are weird but perfectly replicate what Nico Nico Douga stands for:
15 sec.:
2.16 min:
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(via Akky Akimoto / via 2ch news flash VIP blog
