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Rakuten CEO: We’ll Launch Rakuten Ichiba In Europe By Year-End (Plus More)


It seems Rakuten‘s drive towards internationalization is continuing. CEO Hiroshi Mikitani said in an interview with Japanese newspaper Mainichi that:

  • he wants to see Rakuten grow its international business ten-fold in 15 years
  • Rakuten will open their online mall Rakuten Ichiba in four different countries outside Japan by year-end
  • Germany and/or the UK, Europe’s biggest markets, are the main targets
  • Rakuten will enter Indonesia in March
  • India is a country Rakuten is still considering for Rakuten Ichiba but that the logistics infrastructure is still too weak
  • Rakuten is on track to make English the official corporate language in about 5 years

Via Asiajin

Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.