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Overview: Access Data For Japan’s Biggest Video Sites In January 2011


Nico Nico Douga or YouTube Japan? Major Japanese tech news outlet ITmedia updated its site again with new market data that helps to understand what video sites are the most popular in the country.

The new numbers from Tokyo-based research firm Video Research Interactive highlight that in Japan, YouTube is still way ahead of Nico Nico Video in terms of page views and unique users. Users of Dwango’s home-grown video service, however, spend more time on the site than on YouTube.

Here’s the access data for the Japanese video market for January  2011:

By way of comparison, the data for December 2010 again:


Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.