Another sign that Facebook Japan is becoming more and more visible: Tokyo-based Internet company GMO has raised (via their investment subsidiary GMO Venture Partners) a fund exclusively for startups working on e-commerce solutions on Facebook (“F-Commerce”).
Initially, GMO is ready to invest $670,000 in the so-called Social Ad&Commerce Technology Fund but says the sum could reach as much as $24 million.
The idea makes sense: As Facebook hasn’t reached critical mass in Japan yet, many brands, online stores and e-commerce companies in this country are still not familiar with the mechanics on the site.
The first company to receive money from GMO is Arcatana, which provides a shopping cart system for Facebook pages.
