By Dr. Serkan Toto – On Japan's Game Industry

GREE Teams Up With mig33 In Pan-Asian Social Gaming Deal [Social Games]

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Earlier this week, GREE announced it has teamed up with South Asian mobile community mig33, which will adopt the GREE platform for smartphone:

Big news from Asia’s social games industry today: Japanese mobile social gaming juggernaut GREE and mig33, a mobile community that’s especially popular in Asia, have just announced [PDF] a cooperation with the potential to change the social gaming market in the region.

Under the agreement, mig33 adopts the “GREE platform for smartphone”, which means that smartphone games that have been created using the technical specifications of GREE’s Japanese platform can now be easily ported to mig33, and vice versa.

The cooperation isn’t only a win for the two companies but should also be a big deal for mobile social game makers, as GREE and mig33 combined have over 70 million users – mostly in markets where the mobile web is bigger than the fixed web.

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Read the rest on TechCrunch.

About the author

Dr. Serkan Toto

I am the CEO & Founder of Kantan Games Inc., an independent consultancy focused on Japan’s game industry.

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By Dr. Serkan Toto – On Japan's Game Industry