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Popcap Releases Its First Mobile Social Game On GREE [Social Games]


Seattle-based gaming company Popcap has been active in Japan (through a Tokyo-based country manager) for quite a while now, but the company has just announced its first title to be actually released by its Tokyo office.

In fact, Pop Tower, a puzzle game, is the first mobile social game Popcap as a whole has ever made. The company chose Square Enix subsidiary Taito to help them launch the title on GREE earlier this week.

From the press release:

Pop Tower launches with a custom-built social adaptation of PopCap’s flagship global game brand Bejeweled® – with Chuzzle® and Zuma® due to follow shortly. The Pop Tower editions of PopCap classics feature all-new game modes and social elements that allow Japanese users to interact with friends. The service is tied together with an all-new metagame with RPG elements that sees players rescue PopCap’s beloved game characters to restore beauty to the land.

The game is exclusively available on GREE for Japanese feature phones.


Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.