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Rakuten Enters Brazilian Market [E-Commerce]


Rakuten isn’t stopping: after building up presences in North America, all parts of Asia, and Europe, it’s now South America’s turn. Japan’s biggest e-commerce company has bought a 75% stake in Ikeda, a Sao-Paolo-based e-retailer. Further details weren’t disclosed.

Ikeda is the first company Rakuten acquired in South America. In their press release, Rakuten explans why:

E-commerce in Brazil is forecasted to grow at 18% annually, with total sales expected to reach approximately US$22 billion by 2016, a growth rate of 178% over the US$7.9 billion achieved in 2010. (Source: Forrester Research).

By way of comparison: the Japanese government says that the country’s e-commerce market was worth $76 billion in 2008.

Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.