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Mixi America: Mixi To Set Up Unit In The US [Social Networks]


Years after setting up a base in China, Japan’s biggest real-identity social network Mixi has announced it will open a subsidiary in the US as early as next month.

Aptly named mixi America, the new unit is registered in Delaware, capitalized at US$5 million and wholly owned by Mixi in Japan.

The US office will be lead by Tak Miyata who is currently “Executive Officer, Alliance and Global” at Mixi (and speaks English very well, which is not a given in many Japanese companies).

Mixi says the goal of Mixi America will be to identify US companies active in social media and other areas for investment and cooperation. In other words, Mixi is pursuing an “inward internationalization strategy” here instead of going global itself – smart move.

Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.