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Mixi’s Q3 FY2011: Profit Takes Nose Dive, MAU Still Solid At 15 Million [Social Networks]


Mixi released their financial report for the third quarter of fiscal 2011 (October to December 2011), and things aren’t looking too good for Japan’s largest social network.

Sales, for example, went down 2.7% year-on-year to 3.447 billion yen (US$45 million), while operating profit plunged 50.5% to 535 million yen (US$7 million). By way of comparison: GREE’s operating profit last quarter stood at US$287 million.

The good news for Mixi is that sales for “charges” (from apps and games) grew 51.5% y-o-y to 1.097 billion yen (US$14 million) – which is still almost nothing compared to the sales DeNA and GREE are seeing.

Here’s the overview:

As a reaction to these negative numbers, Mixi plans to bolster its game business and expects a significant plus in sales:

What I find personally interesting is that despite the rise of Twitter and Facebook Japan, Mixi’s MAU are still standing at over 15 million:

Mixi’s Q3 FY2011 report can be downloaded here (in English).

Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.