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For LINE: NHN Japan Inks Distribution Deal With Carrier KDDI [Social Networks]


LINE, NHN Japan’s super-popular social app, is getting another push in Japan. KDDI, the country’s second largest mobile carrier (around 35 million customers), announced it will take LINE into its so-called “au Smart Pass” service.

That service makes it possible for subscribers to access a pool of about 500 Android (paid and free) apps that were “filtered” and approved by KDDI for free. It’s basically a mini, carrier-controlled app market that’s only open for subscribers (I described Smart Pass in more detail here).

au Smart Pass is a big hit with now 2 million subscribers who can download a special version of LINE onto their Android handsets starting Monday next week.

That version has two distinctive features: Smart Pass users will get a set of exclusive emoticons (see below), and they will be able to pay for others via KDDI’s own carrier payment service Kantan Kessai (through the monthly cell phone bill).

Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.