AuthorDr. Serkan Toto

Who owns Pokemon?

I made this video to provide some background on who controls the Pokemon brand, ownership of The Pokemon Company in Japan and a quick look at Pokemon financials such as sales and profits.

I posted two articles on Japan’s Web3 gaming space on this site before, but here is a new video with a quick overview of Japan’s Web3 and crypto gaming market in less than 9 minutes.

The web is full of users worldwide complaining “Why is this game not available in my country?”. I made another video in which I discuss what I call the “70% Rule” that often is critical to the question which market gets what games.

The Pokemon Company moves from one record year to the next. The Japanese government’s official gazette just released a set of financials for the fiscal that ended on February 28, 2025: Net sales: 411 billion yen (US$2.9B) + 38.1% on the year on a yen basis Operating profit: 100 billion yen...

All people in finance can probably skip this one, but here is a video I put together to highlight the role of activist investors in gaming. The idea for this video came with the recent news that Square Enix’ No. 2 investor is now Singapore-based 3D Investment Partners – which now owns a...

I just came back from the Game Developer Conference in 2025, where many conversations revolved around the gloom and doom in AAA gaming in particular. While things do not look great for many studios in the West, things are very different in Japan – and I was shocked how little people in the...