By Dr. Serkan Toto – On Japan's Game Industry
It has been a very rare occurrence for a new mobile game in Japan to break into the top 10 grossing rankings (and to stay there, at least for a while) for a very, very long time now. I would say Japan’s last real “mega blockbuster” was Fate Grand Order by Aniplex, an RPG that...
Mobile is king in Japan’s gaming market, there can be no doubt about that. In terms of market size, mobile gaming has become about 3x bigger than console gaming in Japan over the last decade. But what about Japan’s PC gaming market, long considered a niche? Japan’s PC Game Market...
The current discussion around the proposed payment for voice actress Hellena Taylor for working on Bayonetta 3 in the West has given me the idea to provide an overview of the salary situation in Japan’s game industry. Quick background:In 2019, I acquired a recruiting license (the business is...
Japan’s Mobile Content Forum (MCF), an industry association, just reported that Japan’s market size for mobile games has reached the equivalent of US$12 billion in 2021. (Due to the recent and drastic yen-dollar currency fluctuation*, the sum in US$ is smaller than last year.) The...
After hosting what are now hundreds of calls, seminars, workshops or lectures on the Japanese and global gaming industry, it’s time to offer something new. I will host a webinar on July 28 (Thu), 2022 at 8am ET (8pm SGT/HKT or 9pm JST) with the topic “Nintendo In 2022 And Beyond: Boom...
According to a filing (JP) in the Japanese government’s official gazette, The Pokemon Company has seen yet another record financial year. And the numbers are staggering. For the fiscal that ended on February 28 this year, The Pokemon Company reported (numbers rounded): Sales: 204 billion yen...
By Dr. Serkan Toto – On Japan's Game Industry