According to Socialbakers.com, usually a reliable site that tracks Facebook usage worldwide, and Facebook itself, Facebook Japan now counts just over 3 million members.
Here is what Socialbakers says when you look up country statistics for Japan:
As you can see the stats service shows that Facebook Japan added over 500,000 users in Japan from April 4 to April 5 to reach 3,059,000 users.
I double-checked this with Facebook’s own ad creation tool, which shows this number:
As there is no way that Facebook Japan saw such a spike, there must have been a glitch somewhere (also see here and here for further discussion).
I last checked Facebook Japan’s stats in March 2011.
[...] Original post: Facebook Now Has 3 Million Members In Japan (?) | Dr. Serkan Toto … [...]
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I have been doing my own numbers tracking on FB Japan and came up with a few interesting results. For instance, according to Facebook’s ad data, there are an estimated:
- 180 people who live in Japan, exactly 13 years old and younger, who are married
- 1,720 people who live in Japan, exactly 15 years old and younger, who graduated from college
- 2,035,120 people who live in Japan and who speak Japanese BUT 624,400 who live in Japan and who speak any variety of English (620 of whom prefer speaking Pirate)
A few additional explanations:
- The data, first of all, are updated roughly fortnightly.
- The obvious: Some Japanese users with a certain degree of anonymity and are willing to fib on their profiles to attain this.
- FB is finally gaining momentum in Japan and either companies are creating dummy accounts to understand better the Facebook ecosystem or are encouraging employees in marketing and other departments to “learn by doing”.
- Given the events in the past month, it’s possible that some around the world have switched to “Japan” as their locale in order to show solidarity for the nation.
Estimates are exactly that: estimates.
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