Monster Strike, the mega hit game from Mixi (2121), is finally scheduled to get more international versions.
Outside Japan, the app is only available in Taiwan so far.
As Mixi’s distribution partner in China, Tencent has opened a Chinese Monster Strike site in late July but hasn’t officially started rolling out the game in that country.
Now Mixi has announced that the action RPG will hit North America as early as next month, followed by a Korean version by December this year.
Here are the logos:
Mixi Continues To Do Well With Monster Strike
In Japan, Monster Strike was released on iOS in September 2013, followed by an Android version in November.
The game really took off in early 2014 and started generating impressive sales numbers, i.e. US$2 million per day in July.
In the process, Mixi inked marketing deals with the likes of:
- LINE Corp. (more on that agreement here)
- Lawson (the convenience store operator)
- Capcom (for a Monster Hunter collaboration)
- Warner Bros (which placed the 2014 Godzilla as a new character inside the game)
- and others.
Today, Monster Strike counts 13 million downloads in Japan and Taiwan combined and has been sitting in the top 2 grossing rankings on the Japanese App Store and Google Play for months now. At the time of writing, it’s even Japan’s top money maker on iOS and the No. 2 on Android.
Thanks to the rapid rise in popularity of Monster Strike, Mixi is currently a multi-billion dollar company again (click here for an in-depth background of how it all went down).
The last big-budget smartphone app from Japan to make a splash in the US was gumi’s action RPG Brave Frontier: now the question is if Mixi can succeed in making Monster Strike, in my personal opinion the superior game, work in that market as well.
