serkan AT kantan-games.co.jp

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Sega And LINE Enter Marketing Partnership In Japan, Announce First Smartphone Game “Fortisia”

LINE Corp. and Sega Games (6460) announced a marketing partnership for mobile games in Japan during a joint press conference yesterday.

Not too surprisingly, Sega will act as the developer and publisher under the deal, while LINE Corp. will offer its messenger app as a platform for mass marketing and distribution.

The reason LINE gave for choosing this particular partner is Sega’s strong portfolio of mid-core games (at least over here on the Japanese market), a field LINE still struggles to expand into.

Sega’s motivation for teaming up with LINE is simple: the chat app boasts 50 million+ MAU in Japan alone, and while it currently offers 67 different titles on its LINE Game platform, the number of RPGs and other “non-casual” titles is relatively low.

(LINE Corp. said all of their games combined have been downloaded 605 million times since it started this business back in 2012.)

The two companies announced a series of LINE-exclusive games for the future and also unveiled the first app already, a 3D action RPG called Fortisia.

The game will offer real-time battles for up to four players, a chat function, “customizable avatars”, and a set of over 400 character cards in the first version.

Sega already accepts pre-registrations for the app, which will be released by year-end in Japan.

The two companies involved in the partnership didn’t elaborate on the possibility of future Sega/LINE games making it to international markets.

Here are some early Fortisia screenshots: fortisia sega line 3 fortisia sega line 2 fortisia sega line

Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.