GREE organized the so-called GREE Platform Forum earlier this week in Tokyo, an event that gave CEO Yoshikazu Tanaka the chance to motivate existing and potential third-party developers and analyze the current state of affairs and future of his company.
During the event, he (and a GREE marketing manager) said that:
- smartphones will be the most important platform for GREE’s social games in the future
- GREE will run TV commercials advertising GREE on smartphones
- KDDI and GREE entered a partnership to bring social games to Android phones
- the adoption of smartphones is happening much faster than that of feature phones did
- the main challenge in 2011 will be GREE’s internationalization
- other Japanese companies should look into going abroad as well, as the country’s population and economy are shrinking
- GREE’s ultimate goal is to hit 100 million users
GREE also gave away the so-called GREE Platform Awards to a total of 24 third-party developers during the event (see my coverage here).
